![]() ![]() Also develops strategic action plans for hotels to drive measurable, incremental sales revenue. For example, a survey designed to explore depression but which actually measures anxiety would not be considered valid.As a Hotel Sales Manager you are responsible to develop and foster business through pro-active direct sales, marketing, telemarketing, direct mail, appointment calls and tours of the hotel. 1 Validity Validity is defined as the extent to which a concept is accurately measured in a quantitative study. ![]() christmas cards at amazon In quantitative research, this is achieved through measurement of the validity and reliability. Meeting these objectives will ensure good quality quantitative research. Being objective is also important to ensure data are not biased which affects the reliability of the data. Validity is whether the research measure what it intends to and how accurate the data is (Golafshani, 2003). Validity is a judgment based on various types of evidence. Validity is the extent to which the scores actually represent the variable they are intended to. Reliability is consistency across time (test-retest reliability), across items (internal consistency), and across researchers (interrater reliability). ![]()
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